A shoe that feels light and speedy adds fun to every mile. So we made the Launch 9 with streamlined materials and a forefoot design that propels you forward on race day or everyday runs.
- Feeling quick
- Responsive ride
- Quick transitions
- Lightweight cushion
- Responsive transitions
- Extra breathable
- Added reflectivity
BioMogo DNA means fast & reliable. Like cereal.
LIGHTER THAN CEREAL
Have some BioMogo DNA for breakfast
The lightweight Launch 9 features BioMogo DNA offering a fast, dependable ride for every run. And the cereal-inspired designs? Chef's kiss.
ONTO YOUR NEXT STRIDE – QUICKLY
Redesigned midsole and Green Rubber Outsole help your foot move quickly from heel to toe.
- Green Rubber earned its name because it's made out of silica instead of petroleum, making it a more sustainable material.
Reengineered upper features Creel Warp mesh, designed to be extremely light and breathable.
Origin stories: the Launch
Famous — or infamous? — for bold colors and eye-catching styles, the Launch was introduced in the spring of 2009 as a lightweight neutral trainer with a little extra softness. The name was inspired by our Hanson’s pro team, who would meet at a boat launch to start workouts around a lakefront path. Despite a brief absence from 2012-2014, the Launch was so loved that in 2015, after a vocal group of runners called for the shoe’s return, we introduced the Launch 2.
The Launch continues to keep runners moving fast and light on their feet, now with the option of support.