We've been fitting specialty athletic shoes since 1974!

BOOK A PRIVATE EXPERT SHOE FITTING TODAY!

Our #1 priority is getting you in the best possible shoe for you. 

With the largest inventory of running & walking shoes in Genesee County, our knowledgable staff will personally take you through our shoe fitting process, we guarantee you will leave the shop feeling confident that you have found your perfect fit.

Book an Expert Shoe Fitting Appointment:

FREE

Step 1:

Step 2:

You must checkout with selected time to  successfully book your appointment.

  • Only 1 Person/Party allowed in-store at a time.
    Any walk-ins will be asked to wait in their car until appointment has concluded.

  • Sanitization of all customer touch points following each customer. 

  • Same great dedicated fitting services we have been offering since 1974!

FINDING YOU YOUR PERFECT FIT IS NOT ROCKET SCIENCE!

MEASURE

Taking a measurement of your foot as a starting point we can know what size in the shoe type to bring out that is determined in the next step.

GAIT ANALYSIS

With your shoes off we take a look at you walking naturally up and down our walkway or with a pair of neutral shoes on the treadmill.  We will asses where you are landing, checking for any misalignments bio mechanically within the ankles or knees.  This check will let us know what pronation category of shoe you need to be in.  For more info on pronation, look below.

RECOMMENDATIONS

We will bring out our recommendations for you to try in the category determined in the previous step and narrow down your perfect fit based on your feedback.

OUR 30 DAY GUARANTEE

We stand by all of our products.  We ask that you wear the shoes indoors and on a treadmill for a couple of days to get a feel for your new shoes.  If you're not 100% happy, bring them back and lets try your second choice or get your money back.  We do offer 100% in-store credit for visibly worn shoes used outdoors.

REAL CUSTOMER RESULTS

UNDERSTANDING PRONATION

OVER PRONATION


Around 70% of the population overpronate, so this is by far the most common pronation type amongst runners. As the foot is planted it rolls inward excessively, transferring weight to the inner edge instead of centering it on the ball of the foot. It’s usually seen in runners with low arches or flat feet. Shoe Category: Stability

SUPINATION


Or "Underpronation".  This is when the outer side of the foot strikes the ground at a steeper than normal angle with little or no movement inward, causing a jarring effect, and a large transmission of shock through the lower leg. It’s usually seen in runners with high arches.

Shoe Category: Neutral

NEUTRAL


Neutral pronation occurs when the foot lands on the outer edge and then rolls inward in a controlled manner, distributing weight evenly and helping to absorb shock. On push off, there is an even distribution of pressure from the front of the foot.

Shoe Category: Neutral